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Why You Should Supply Supplements to Emerging Markets

For decades, nutritional supplements have been gaining popularity, but only within the last several years has nutraceutical product sales taken the market by storm, annually growing at 9.6%. Due to globalization and continuous advancements in healthcare awareness and education, most of the increase has and will continue to happen in developing countries. Moreover, the Asia-Pacific market is expected to reach the highest annual growth rate of 9.2% during the forecasted period (2018 to 2025). Health has become both a lifestyle choice and a growing consumer market.

Once only at the verge of basic healthcare development, the emerging territories are today embracing much of the western city-oriented lifestyle. And not only that urban living is affecting dietary habits, but it is also evolving the health conditions that populations in developing countries are facing. Add into the equation deteriorating access to affordable healthcare and more education about the advantages of disease prevention, the explanation for the explosive growth seems quite obvious. Additionally, malnutrition and vitamin deficiencies are still much too common in poorer communities. There, despite many efforts from worldwide charities, many people still require access to proper nutrition and therefore need supplementation. Distributing Vitamins & Minerals is thus still essential, and distributors should capture this incredible opportunity. The World Health Organization actually estimates, that focus on nutrition within health services could save 3.7 million lives by 2025, according to a recent report.
There are some predictions that nutraceuticals will play an important role in preventive healthcare of the future, no matter the country. People of all backgrounds are beginning to recognize the health benefits of supplementation, and are becoming more active in their efforts to consume essential nutrients on a daily basis. Healthcare has become a lifestyle choice for many. Moreover, as the populations are growing worldwide, more and more research linking an unhealthy diet to illnesses is being conducted.
Future will likely bear no lack of evidence connecting conditions like diabetes or cardiovascular disease with our diet. Urging people to make healthier choices when it comes to exercise and food, as well as getting the much-needed nutrients from supplements, will accordingly increase. It could even stop more people from ever getting ill. For this, there should be no lack of incentives for the development of new nutraceutical products and possibly even devices.
Since the shift from treatment to prevention in healthcare is happening, and consumers have more views on nutraceuticals than ever, now it’s the perfect time for new distribution businesses to get involved. 
As the industry grows, it will be critical for all the players to assure a steady supply chain flow, especially of the essential supplements like extracts, amino acids, or fatty acids, such as omega-3 fish oils.

Reason 1

Changing Lifestyles and Social Patterns

One of the significant effects on the demand is, surely, the rise of populations in developing regions. While there is a worldwide trend in the increasing number of people, research by Roland Berger finds that developing regions will account for 97% of the world’s population growth. Until 2030, 1.2 billion more people, in contrast with 2013. India, for example, is predicted to become the most populated country by 2024. Other key countries of growth include Brazil, Nigeria, and The Republic of China.

With all this, mega-cities are expanding, and the urban lifestyle is shifting more and more prevalent. Estimations show that 56% of developing countries’ population will live a city life by 2030. Changing habits and daily patterns have led to less healthy and fresh diets, which usually lack the required nutrition consumption. In addition, there has not been enough information about the issue. However, this has started to change, and a knowledgeable distributor of supplements, who consistently educates the market besides providing essential vitamins, could thrive. With the marketing support of AdvaCare as your selected manufacturer, this should easily be a manageable task.

In most countries, the social transformation has lead to an undeniable increase and capital power of the middle-class population. Consequently, the rising disposable incomes and more and more interest in preventive measures when it comes to health can surely be profitable for businesses. People are realizing food that meets the required nutritional levels is not easy to find. Not only the countries are struggling to feed their nations with adequate supplies, but urbanization has also made it harder for people to properly exercise, prepare good meals, grow fresh products, or avoid stress. The issues that have been true for many in the westernized world are now attacking expanding populations too.

This is why, supermarkets and other types of retailers, for example, online stores, across all markets, are expanding the range of their health and wellness products. And while the developed countries still have the lead in sales numbers of nutraceuticals and healthcare services, rising ones are the fastest in the year-to-year growth.

With more and more working population, spending eight or more hours in sedentary positions in offices across many recently expanded mega-cities, influence on general health is obvious. Therefore diseases, once only known to developed markets, are there as well. Cardiovascular diseases, and/or diabetes, for example, go hand in hand with obesity. Today Egypt is the country with the highest number of obesity – more money on hands but less health in the body, consumer orientation is shifting. More mindful choices are being sought out, which are not only increasing the well-being of individuals but also bringing in higher revenues for dietary supplement sellers and wellness service providers.

Reason 2

Deteriorating Access to Affordable Healthcare

Unfortunately, prevention measures ensuring better overall health have become necessary, with many not being able to afford proper care despite higher income. With a higher density in some urban areas, as well as general overpopulation, emerging governments have struggled to ensure proper healthcare for everyone. Adding the fact that these countries were only starting to develop the sector and its infrastructure, are also fighting many of the forgotten tropical diseases and outbreaks, have scarce R&D support and are now facing even ‘western’ diseases, it has not been easy for the people in the administration.

However, increased costs of basic healthcare have been putting many at risk. This is why, many nations like India, rather allocate their spare income to preventative measures. Taking supplements is one of them. Sports activities come after, and consulting a dietitian is also standard. On another note, 85% of the population is lacking access to affordable pharmaceuticals and medical devices. If the nutraceutical market for prevention is thriving in urban areas of emerging markets, in rural and less accessible areas, there are opportunities for pharmaceutical distribution.

“With a higher density of some urban areas, as well as general overcrowding of population, emerging governments have struggled to ensure appropriate healthcare for all.”

Reason 3

Increasing Awareness of Preventive Self-Care Benefits

All of the reasons above are lading to more educated consumers. The expanding wellness and fitness industry, are one proof. Furthermore, with the internet being accessible by 2 billion in developing lands, people are increasing their awareness and knowledge on self-care and early symptoms even on their own. Consultations through web applications are rising, and the technology is also making it easier for people to track their health and improvements via wearables, such as AppleWatch or Fitbit. In short, now that they can afford it, people are looking for new, different, and non-traditional solutions to manage their own habits/goals, improve health, and happiness.

Not only consumers, important players for world health policies, have also realized the benefits of proper nutrition. The World Health Organization (WHO) issued a new report on mainstreaming nutrition throughout the life courses. The experts emphasize the importance of nutrition being placed as one of the “core-stones of essential health packages”. One of the key interventions to achieve this is providing supplements as well as advice on diets to both adults and children.

In the report, WHO gives guidelines to health sectors worldwide about proposed supplementary intakes of each specific target group, since they can differ depending on parameters such as age, gender, health state, etc. 

Reason 4

Frequent Malnutrition and Vitamin Deficiency

In the end, offering affordable supplements to the market would not only enhance life of the people but could also have life-and-death consequences for some. No matter how life has changed for the poorer nations of the world, marginalized groups from the end of the social pyramids are still there. These people, usually living in the more and more deserted villages in the countryside, keep living their days in humility.

As a result, millions of children are still malnourished and millions of adults are wanting much-needed vitamins for proper physiological development and healthy life, sometimes even just to sustain it. Pregnant women and kids under five are at the highest risk. Find out if there are local initiatives in your market, that you could supply with much-needed products at affordable prices.

As a result, it is good to know that iron, folate, iodine, vitamin A, and zinc deficiencies are the most widespread. All are common contributors to poor growth, intellectual impairments, perinatal difficulties, and increased risk of morbidity and mortality. The major concern is iodine deficiency. It affects around 33% of the population, predominantly in developing African, Southeast Asian, and the Pacific regions. The symptoms usually include shortness of breath, goiter, and increased heart rate. On another side, the leading cause of preventable blindness in children is the lack of vitamin A. It increases the risk of disease and death from severe diseases.

Vitamins and minerals are used in the body for various functions such as cell and tissue growth and regulating metabolism. Hence, in addition to the ones above, vitamin B12, vitamin D, vitamin K, magnesium, and calcium are also vital for individuals’ health, but commonly deficient. The lack of vitamin D, for example, can lead to fatigue, muscle pain, hair or bone loss, and even increased risk of infections and diseases. As very few foods naturally contain it, Vitamin D deficiency has become one of the most widespread and under-diagnosed medical conditions in the world.